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Spiderman on Real Estate Web Marketing

What can a comic book hero teach us about buying and selling more properties using the web?

The Internet (or web as I will call it in this article) is truly an amazing invention. In the case of the Internet, the web-like design allows communications to take place even if one of the hubs or nodes is down. You can see the value of something like this to a country worried about the impact of a nuclear disaster and the threat it would pose to communications.

If you look at the typical internet layout (as a line) over the United States (and even the world), it does indeed look like a web. The web is the network connections. Remember the word network because I will come back to it in a few minutes.

But the word “web” can be applied to investors and real estate professionals in very creative and original ways.

Almost all spiders create webs, but often for different reasons. Some, like Orb Builders, create beautiful designs to capture jumping and flying creatures. Others have ground webs with tunnels. Others live underground and line their homes with them. They use them to house their young, create homes, pack food, travel with the wind, ascend and descend, and the list goes on. I find them fascinating creatures.

So what can Spiderman and the Webs tell us about our real estate business?

Let’s take a look at the number of different types of “web” we can use to profit from real estate.

The Website – Just about everyone knows about websites these days. It’s a place on the web that people can go to for all kinds of information. Maybe you, as a real estate or professional investor, even have one. It is open 24 hours a day, every day of the year, offers information, photos and much more. Just like a spider, you need to have at least a basic understanding of how to use it to help your business succeed. Unfortunately, very few professionals truly understand what this can do for their business, and their efforts amount to putting up a sign in the yard and hoping someone accidentally walks by (or surfs).

Now grab Spiderman here, our acrobatic red, white and blue two-legged arachnid.

Spidey uses his web a little differently. He has the unique ability to PROJECT his web. Of course, you saw him shoot it. What happens? Well, it sticks to something of course and then it can do all sorts of things. He can swing down a busy street, wrap people around and drag them to him, and more. Do people know he has a web? Of course, everyone does it because they constantly pull it for one reason or another. Spiderman markets his abilities very well!

The question is: are you marketing your abilities well?

Most gurus usually try to get you to buy their property acquisition system. Now, there is nothing wrong with that. If you looked in my closet you would find many books, courses and tape sets that I have purchased over the years. Did I learn a lot from some of these systems? Of course – definitely!

PLAN and be ACTIVE! = Active projection – it applies to buying and selling.

A popular guru uses regular mail to send postcards to everyone in a certain neighborhood he wants to buy houses in.

Another guru puts up signs at all busy intersections with his phone number saying he buys houses for cash in less than 48 hours. (You see them all the time and maybe you’ve put up some of those signs yourself.) I’ve always wondered how many sellers actually get a check in their hands within 48 hours… Hmm…

Another guru visits the county courthouse several times a week to search the records for indicators of people who might be selling.

Yet another (slightly morbid) guru scans the obituaries in the newspaper and tries to contact the owners of the property.

– Now I agree that all of these techniques work for finding leads and buying properties.

– I would NOT agree that they are an efficient use of your time.

– I would NOT agree that they are pretty easy or fun to do on a regular basis.

– I would also NOT agree that they work very well in reverse when it comes to selling the property.

For example:

Are you going to cover the cost of sending postcards when you have a property to sell?

Are you going to go out and pepper the signs around town with a property for sale?

Do you go to the courthouse when you have a property to sell?

Finally, will you place an ad next to obituaries when you sell?

You might say, “Hey Joe, aren’t you going a little crazy here? (It wouldn’t be the first time someone said that to me.)

But wait a second. Why should you change tactics so drastically when it comes to selling property? Doesn’t it make sense to use the same tactics to simplify your real estate business process and buy the same way you sell?

I’d bet Spiderman has buttons near his wrists that cause his web to pop out and stick to something.

You probably see where I’m coming from. Your buttons near your wrists are called a keyboard. You shoot a signal (instead of sticky silk) through a wire or through air that attaches to a mail box.

You can BUY the same way you can SELL!

– More efficiently.

– For less.

– In a fraction of the time.

– AND you can do it over and over again without ever running out of supplies or money.

More importantly, none of the tactics above ever use the web as we talked about earlier as a NETWORK!

This network literally “works” both ways, generating leads and making sales, and expands more and more as you work through the system.

I think you’ll agree that it’s much easier to open your email inbox and see 10 prospects waiting for you to screen than it is to accept and screen 10 phone calls. Of course, these calls come in while you’re having dinner with your family, hanging out with friends, watching TV, or doing whatever else you like to do when you’re not working in your business.

The HomesToGo.Com system is designed to make the most of the things we looked at above to build networks and actively project your network of influence.

I know of no other system designed by real estate professionals FOR real estate professionals that is built from the ground up using the concepts and theories of “active projection marketing”. The power of the system is incredible and almost limitless.

Let’s look at the design from scratch.

The name: Homes To Go

Unlike several other sites, the name is designed to work both ways. It doesn’t stick to the old and overused tradition of appealing only to those who want to sell.

A website like IBuyHomesForCashInaFlash.Com (if it exists) really ranks in only half of the whole real estate business process, which is attracting buyers. Would you be comfortable trying to sell a house with an email like that? What would your customers think? Would they feel that they are being taken advantage of in their situation?

If you think your customers (sellers and buyers) are all stupid, think again. They watch TV and have seen Carlton Sheets infomercials just like you. People advertising they are buying houses are a dime a dozen and many people think they are going to be taken to the cleaners.

The System: Passive Lead Generation and Capture

This is common and has been around for years. The Homes To Go network takes the idea to a whole new level. The simplest system for passive lead generation and capture is to put an ad in the newspaper with a phone number and have an answering machine record the lead’s information. This is old school thinking and it doesn’t work very well. People who call a number want to speak to a real human being and statistics show that they hang up over 65% of the time.

By the way… what can you do with the track recorded on your answering machine? Can you save it to a file for later use? Mark it as a possible seizure, subject to agreement or wholesale reversal? Of course not.

Leads ARE passively generated through the HomesToGo network system. Yes, like the other systems, you receive an email with full details of the county(ies) you work in. The difference is that the system captures ALL leads in a database by county and stores them. This is true whether or not you delete the email you receive. This is also true for counties where an investor or professional is not registered on the system. When they sign up, those leads are already there under the Buyer/Seller Explorer in the Control Panel!

Why is this important? Because of the old adage that “situations change”. The smart user of the system will regularly follow these leads to see if anything has changed in the seller’s life that now makes a transaction possible.

Of course, you can do the same by dragging and dropping the lead into any folder you create.

The System: Generating and Capturing ACTIVE Leads

Would you like to be able to email the group mentioned above where the seller’s situation may have changed with just a few clicks?

Ready to shoot your web like Spiderman? Here we are…

Let’s send an ACTIVE web-shot to all these prospects.

“Hi,

My name is Joe Ponce and I remember you were trying to sell your house a while ago. I was just in touch with you to see if it’s still for sale. I am looking to buy a house in your area and came across your previous email.

Please send me a message or call me if you haven’t sold it yet.

Best wishes,

Jo

(Your personalized email signature and phone number)

OKAY – How long did it take to follow all these leads?

Probably no more than a few minutes and your phone may ring within the next 15 minutes with a possible deal. By the way, don’t forget to delete the leads where the email is forwarded, or you can call to make sure the house is no longer available.

Remember that you can send a message like this to any of the groups you have to generate new leads or follow up on old ones.

You will be amazed at the power of “Active Projection” for leads and sales through the HomesToGo Network system.

So start shooting your web like Spiderman and let it stick to profitable deals!

We will discuss many more techniques in future strategies!

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