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Reggaeton – Here to Stay
“Oye Mi Canto”; Listen to my song. Latinos, Puerto Ricans in particular, have been saying this for years. Trying to make his music heard by anyone who wants to listen: Reggaeton. A mix of Spanish rap-style lyrics over an up-tempo reggae drum beat. Many people in the United States got their first taste of Reggaeton with “Oye Mi Canto” in the summer of 2004. In fact, Reggaeton was developed 30 years ago in Panama when Jamaican immigrants were brought in during the construction of the Panama Canal. With them they brought Reggae music.
In 1985, rapper Vico C from Puerto Rico produced the first hip-hop record in Spanish. Thus the two main influences of the genre were in place, as well as the two main producing countries. By the mid-1990s, Puerto Ricans were making their own gear, with hip-hop influences, and recording what are considered the first Reggaeton tunes. Today, music is thriving in Puerto Rico and Panama. And it now seems to be heading to the United States
The music is very similar to Jamaican Reggae or Ragga. The same rhythm is used and the vocals tend to be reggae style although hip-hop style vocals are becoming extremely popular. The lyrics are often about love, cheating, street life, passion and misunderstandings. Although there are plenty of artists who have incorporated raunchy lyrics that have nothing to do with sex.
Reggaeton today has grown in popularity over the past few years; Evidenced by the track mentioned at the beginning of this article. “Oye Mi Canto” was released in the summer of 2004 by rapper Noreaga featuring a well known reggaeton artist by the name of Daddy Yankee and also featuring GemStar, Big Mato and Nina Sky. This song appeared on the Billboard charts and was in heavy rotation on radio stations everywhere. Everyone, including Noreaga, thought they had stumbled upon something new. But recently artists from Puerto Rico (which produces arguably the most popular reggaeton artists) have become popular outside of the isla del encanto: Tego Calderon, Don Omar, Winsin and Yandel, Hector and Tito, Daddy Yankee, Baby Rasta and Gringo and Ivy Queen. They are the most popular artists in Puerto Rico and most of Latin America. They are credited with bringing it to the mainstream, garnering large followings in areas like New York, Florida, Boston, and Chicago.
Large companies are also realizing this. Last year, Roc-A-Fella Records, best known for rappers Jay Z, Beanie Sigel and Foxy Brown, created an extension of the label for Latin artists known as Roc-La-Familia. Bad Boy mogul Sean “P Diddy” Combs also started Bad Boy Latino. The once chastened genre is beginning to flourish. Reggaeton seems to be what hip-hop was in the early 1980s. A “fashion” that’s here to stay.
Another example of major music companies taking notice is Tego Calderon’s signing to Atlantic Records via a worldwide deal involving Calderon’s own label, Jiggiri Records. Additionally, Daddy Yankee opened his “Who’s Your Daddy” US tour at New York’s Madison Square Garden on August 27, 2005.
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