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How To Sell Your Books On Amazon Without The High Commission
Amazon is the largest bookstore in the world. And their author editing programs tend to be quite user-friendly. If you market books or DVDs, you will find the following quite instructive.
In the past, it was not uncommon for a book publisher to pay only a nominal royalty (or commission) to the author. Some were as low as 5% off the sale price. The book had to be a huge hit for the author to get a fair share.
Amazon’s program offers a whopping 45% commission and they fund and do everything upfront. But, an enlightened author can benefit from Amazon’s programs and earn 85% or more for the same book and receive about the same benefits as the 45% program.
The program for which Amazon charges the 55% commission is called the “Amazon Advantage Program”. (* See reference link at the end of the article)
Under the Market Place program, your item is listed and found on Amazon’s search engine and can be purchased using its unique one-click shopping system. Amazon makes the sale, collects the money, and pays you once you’ve shipped and the customer receives the actual product. (** Link to full Marketplace program below)
Marketing on the Amazon Marketplace Program
The main difference between the requirements of their high-commission Advantage program (for them) and the Market Place program is that the latter requires you to obtain an ISBN. It’s not expensive and not difficult to do. We will discuss this point later in this article.
It’s free for you to sign up for the marketplace program and it’s quite easy to do. Here is the three-step process:
1. List your book or DVD. Indicate the ISBN, ASIN or UPC number. Click on the “Sell Your Stuff” button and follow their menu for instructions.
2. Ship your product to the buyer. Amazon will email you full details of the sale, including buyer’s shipping instructions.
3. Amazon pays you the price of the collected item, including shipping, and just deducts their small fee and commission.
As you can see, this is a very simple and win-win process for Amazon and the author.
This Market Place program has many advantages.
• It’s easy for shoppers to locate your product through Amazon’s search tool
• Customers can order instantly through their standard account including One Click ordering system
• Amazon handles all collections and payment processing
• You only pay Amazon less than 15% commission
• You have a wide range of products that you can trade under this program, including new and used products.
• Builds your customer list since you get the buyer’s name and mailing address.
• Joining the program is free and there are no fees until you sell something and collect payment in advance.
• Amazon makes it easy to control your inventory. You can add or remove products from your inventory at your discretion.
The big difference between the Advantage and Market Place programs is the requirement for the Market Place seller to obtain an ISBN number. The ISBN number also gives the author that air of sophistication and professionalism, unlike most self-published books by beginning authors today.
The advantage plan can be done without the barcode fee. But would you be willing to give up more than 70% of your Amazon book sales commission to save a small upfront amount of money on ISBN costs? At least you have a choice in this area.
To find the best price on an ISBN number, use Google’s service and simply enter the ISBN. Several services will be offered to help you acquire your ISBN starting at just $55.
This simple, cost-effective method of having an ISBN assigned to your “Independent Publisher” lists works as an editor in major bibliographic databases.
This program is ideal for self-publishers who sell directly to consumers. Pricing starts at $55 for 1 ISBN and barcode.
Quantity discounts available. The Publisher Service offers:
• Author retains ownership and copyright
• “Independent Publisher” is a listed publisher
• Submission of title for listing in Bowker’s Books in Print
• Digital barcode (eps) provided
• Unparalleled phone support – Talk to a real person
You’ll find no matter which program you choose, Advantage or Marketplace, you simply won’t find a better publishing opportunity anywhere. Not only do you get Amazon’s biggest and best fulfillment and fulfillment services, but their global marketing capabilities, with no real upfront costs (except ISBN fees).
* Link to Amazon’s “Advantage” program – http://www.amazon.com/advantage
** Here is the link for more complete information on Amazon Market Place:
http://www.amazonservices.com/content/sell-on-amazon.htm?id=hm1&ld=VReg
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