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Sales Conversion Solutions with Mike Morgan (Part 1)
Ten-year online veteran Mike Morgan has been described as a renaissance man. After founding and running the first online investment bond brokerage firm, he shifted gears to pursue his true passion: writing profitable sales copy and leveraging advanced conversion techniques.
Within elite internet marketing circles, Morgan is recognized as a “Top Gun” sales copy. Over the past two years, he’s helped drive six- and seven-figure sales campaigns for Mark Joyner, Ewen Chia and Michael Cheney. While his services may not be suitable for struggling entrepreneurs, Morgan insists that even newbies can “unleash” revenue locked away on their current websites by simply modifying their sales copy.
The two skills every internet marketer needs.
Regardless of your chosen niche, Mike Morgan says online success depends on your ability to master two fundamental skills:
- Targeted traffic generation: Bring legitimate prospects to visit your sales site.
- Create winning ad copy: Converting “eyeballs” into sales via ethically persuasive techniques.
Excelling in one of these skills will allow you to grow your business and seek alliances that can compensate for deficiencies in the other area. For example, consider the fate of a Google AdWords expert who successfully directs prospects to a poorly written landing page that discourages action. That
is an opportunity for a confirmed advertising copy specialist to offer their services; the goal being respectable opt-in and/or conversion rates.
Why is sales conversion so important?
Simply put: CONVERSION EQUALS MONEY.
Everyone wants to succeed in internet marketing because they want to achieve financial independence. Unfortunately, several factors, including market saturation and cutthroat competition, contribute to lower conversion rates for everyone. If you can’t stand out in a crowd, you can’t convert. No conversion, no money. Plain and simple.
So what is the solution ? Contrary to popular belief, Mike Morgan continues to believe in the power of the written word. While many informed and casual internet watchers are skeptical of the text’s effectiveness, Morgan argues that engaged readers become loyal buyers and customers.
Learn to sell persuasively and effectively.
Morgan advises everyone to master the fundamentals of selling. Despite its scary reputation, the ability to sell is what makes entrepreneurs and businesses successful all over the world. Systems and technology are great, but why entrust your livelihood to something you have little control over?
People must be willing to invest time and money in themselves. However, the simple act of buying books, home tuition, DVDs, etc. to pick up dust is a total waste. The sad reality is that most people end up spending, not making money online – until they are forced to prematurely terminate their internet connection.
dreams.
The perfect sweep.
Mike Morgan’s world of high-stakes writing is lucrative, but not without its share of pressures. In particular, the pressure of performance. To tip the scales in their favor, experienced copywriters like Morgan have mastered the “swipe,” that is, they borrow effective tactics and concepts from their competitors to facilitate
your own campaigns ethically and without plagiarism. Mike has built up a cache of magnetic files over the years, but experience has allowed his “editing DNA” to evolve to such a point that they are mostly useless now.
In Part 2Mike Morgan answers some tough questions about sales copy:
- What’s wrong with sales pages, anyway?
- Are prospects really willing to read your Salesletter?
- The three main keys to sales conversion.
- Practical tactics to consider for your next campaign.
And much more!
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