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How to Get Pre-Qualified Leads Into Your Marketing Funnel
Getting leads or qualified leads is almost every major business issue.
And most cash flow problems can be solved if there is a steady flow of qualified leads. It’s like a breath of fresh air for small businesses.
With new leads, you can sell more of your front-end products…up-sell and cross-sell immediately to increase your profits from each lead. At least a certain percentage will always buy anything you offer on the backend, of course it should have value and help them achieve the results they want.
Make them come to you
There are tons of ways to advertise leads. Free or paid. It depends on the size of your budget.
But one proven way to only get pre-qualified leads is to use a two-step lead generation strategy.
It’s been used for God knows how long. And there are variations of this strategy in action both
online and offline media.
Can you dance both steps?
A two-step lead generation strategy is so easy to implement and it always promises to deliver pre-qualified leads if done right.
Below is an overview…
1. Place an ad where your target audience hangs out, offering free information (be it reports, CDs, DVDs, products) in exchange for their contact information.
2. Publish or email free information immediately
3. Follow up with an offer for your front-end product/service
And that’s about it. The main step is to attract the right prospects by writing your ad specifically targeting the right prospects enough to say, “I need to get this report.”
By educating first, you provide enough information for prospects to make an informed decision and not feel pressured into buying what might not benefit them.
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