No Time To Die Dvd Cover latest 2023

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Top Reasons To Advertise – Top 9 Reasons You Should Advertise

1. Consciousness = Existence. Little or no advertising means you generate little or no awareness of who your business is and what you offer. FACT: Buyers are always more aware of which companies have the most aggressive marketing. It doesn’t matter how good your product or service is if no one knows about it! Basically, if you don’t advertise and you do so frequently and effectively, you don’t exist.

2. Your image defines you. (TM) Your advertising places you in a unique position to personally design your own corporate identity and create the way the outside world perceives your business. Your business brand is highly dependent on your corporate identity and advertising. If designed correctly, you can use your advertising to position your business as a leader in your industry, neutralize negative publicity and public relations, and expose your competitors’ weaknesses while highlighting your strengths.

3. Potential customers are ready to listen. Do you speak? About half of consumers purchase an item within a week of making a purchase decision, but the timing of the actual purchase is generally unplanned. For example, let’s say you decide to buy a new refrigerator. For the next week, you’re not only ready to listen to the ads, but also eager to see what your options are for finding the best deal. They’ll soak up your advertising like a sponge to help them decide where to buy.

4. If you’re not first, you’re last. Simmons Research concluded that consumers believe that buying a familiar brand generally guarantees approval, while buying unfamiliar brands is risky…Also keep in mind that a large percentage of consumers report purchase and spend a lot of time comparing prices, quality and service. For these consumers, you want your advertising to reach them consistently throughout their decision-making process. Your goal is to become the first familiar brand that comes to mind when they’re ready to buy.

5. INTENTION is nothing without ACTION. The occasional advertisement can help generate some awareness, but it won’t do much in terms of creating sales. Potential customers may know who you are and intend to use your products/services one day, but that won’t keep you in business. Consistent ads designed with a call to action, such as limited-time sales, expiring coupons and promo codes, inspire consumers to act now.

6. Advertising creates traffic, which increases sales. Advertise to drive traffic to your store, website or any other point of service. Once your potential customer is there, you can use limited-time promotions and other call-to-action advertisements locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unplanned purchases!

7. Advertising saves you time and money. A significant number of sales are lost simply because the consumer did not have sufficient knowledge of the product and all the options available. You can use your advertising to educate the consumer about the features and benefits of your service/product. Sophisticated consumers save you time and money by comparing first and often already know what they want, reducing your direct selling costs, the costs associated with hiring additional salespeople, and the time sold it to them.

8. Invest in your success. Consistent advertising gives you an edge over competitors who reduce or eliminate their advertising. A survey of more than 3,000 companies found that advertisers who grew or at least maintained a stable level of advertising over a five-year period saw their sales increase by an average of 100%, while companies who reduced advertising grew at less than half that rate.

9. Learn from the pros. Copy success. Simply put, effective advertising works. Successful companies are usually consistent and aggressive advertisers. A common excuse from small business owners is “BIG companies can afford to advertise, but we’re just a small business.” Our answer is: Which came first, the chicken or the egg? Sure, some of these big companies started out with a lot of investment capital, but consider this perspective: maybe they were small, got big, and kept growing because they understood the importance of their advertising and used it. They overtook their competitors’ advertising in order to gain their position, and then continued to advertise to maintain that position.

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