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Buy New DVD Releases, Cheap DVDs & Discount DVDs
FALLING PRICE :.
The film industry is trying to combat the boom in cheap DVDs and discount DVD sales with lower prices.
Entertainment companies think otherwise. With the growing demand for cheap DVDs and discount DVDs, this has prevented Hollywood studios and major record labels from fully exploiting the growth potential of these enticing markets. Today, some media companies are trying to buck the tide by slashing the prices of new DVDs and CDs enough to challenge discount DVD resellers at their own game.
THE GAME PLAN:
The idea is to provide consumers in these markets with new DVD releases at low prices. Warner Bros. hopes to gain a foothold in the Chinese market by pricing its New DVD film releases there at between $2 and $4. NBC Universal would like to tap into Warner’s Chinese distribution system and is planning a similar program in Russia. Meanwhile, the four global music companies have just launched a similar strategy in Mexico, working with distributors, to replace discount DVDs with new lines of new discount DVDs and CDs.
Companies are betting that just as Apple Computer helped the American music industry reclaim territory lost to Internet piracy by pricing songs for the iPod at 99 cents apiece, movie studios and homes discs can attract consumers abroad by reducing the price of DVDs and CDs. . Their records are top quality, they say, eliminating the risk of buying substandard products and justifying the premium they want consumers to pay.
THE SUMMARY:
New store DVD releases such as Wal-Mart, Best Buy, Target will cost you around 19.99, HD DVD will be around 24.99 and Blue Ray is around 29.99. That being said, the savings and choice are clear, discount DVDs are popular because of their price.
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