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Why You Should Improve Your DVD and Video Game Packaging
Many game manufacturers work very hard to produce cool and attractive packaging for their DVDs and CDs. Even so, there are a few who don’t even care about this particular aspect. Well, if you’re into this, you should seriously consider improving your packaging design. Chances are that the DVD or game you produce will be used and kept for a long time.
According to a 2008 study by the Entertainment Merchant’s Association (EMA) and CDSA, or Content Delivery and Storage Association, buyers of game DVDs and CDs store their entertainment media in their original cases. This study was also conducted by the NPD Group.
The said study also revealed that when these people get tired of their video games or DVDs, they don’t throw them away or recycle them all the time. They prefer to sell it or give it away.
According to EMA’s CEO, consumers view home entertainment packaging as an essential part of the product, not waste. For them, the envelope gives protection to the product, allowing easy identification of the title. They have artwork that is important for consumer association with video game or DVD titles.
88% of video game owners and 89% of DVD owners place their discs in the original cases. On the other hand, 8% of game owners and 5% of those who own DVDs place their media in plastic sleeves, but still store the original boxes.
Only 5% of video game players and 6% of DVD viewers recycle or throw away cases.
When the time comes that they no longer like the title, 24% of gamers and 45% of DVD owners give the title to someone else. On the other hand, 17% (gamers) and 20% (DVDs) simply store the discs for later use.
The study also showed different interesting things, such as:
· There are unpackaged products in the homes of video game and DVD owners.
· The average household with a DVD collection owns 114 DVDs.
· There are 48 game titles in an average collection of video games.
· There are unopened DVDs in 26% of surveyed households
· 11% of households have unopened game titles.
If you ever decide to get into printing and duplicating DVDs or video game discs, consider these interesting statistics. This will greatly affect the equipment and packing materials of the discs you will be using. It will also inspire you to be more creative and resourceful. After all, you want to make sure you’re giving your audience only the best.
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