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Think You Save In A Sale?
Spending season is fast approaching. Black Friday, Thanksgiving, Hanukkah, Christmas, Boxing Day, are a few impending opportunities to challenge your resistance to spending funds you don’t need to buy things you don’t need. Sophisticated neuromarketing techniques, enticing advertising, enticing financing, will make you buy things because… well, other people were buying them too. Do you remember the phenomenon of pet rock in the 70s? A pet stone? Invisible dog? E-pets? Go figure!
How do you prepare for the onslaught? Are you? Or are you unwittingly being brainwashed into looking for deals at these upcoming sale events? Maybe on Black Friday you plan on lining up early to buy a big screen TV, Blu-ray DVD player, iPhone, iPad or other adult toy! You will quickly remind me, you will do good business, therefore, it will be worth spending to buy these items; right?
What is an agreement?
What is an agreement? A participant in one of my seminars said that a deal is a debt-increasing act of madness. I added: it leaves you depressed, empty, anxious and lonely! Have you noticed what happens after you spend on impulsively buying stuff, coming home, and then thinking? The euphoria fades, reality sets in and you don’t feel so good; To correct?
Merchants use two hooks to get you to spend: offers and sales. And you think you come out ahead in these transactions. Do you? In my seminars and consulting sessions, I spend a lot of time convincing people that they’re not saving on sales. Oh yes, I understand your reaction: “I don’t know about you, but I save when I buy on sale!” Let me repeat, you don’t save in a sale! If you understood this, you would stop wasting money on nice-to-have but useless things.
Do you think you save when you spend?
My friends, you save when you deposit risk-free funds for the principal – the amount deposited – in specific financial vehicles. So if you have $1,000 and you want to save it, you wouldn’t spend it on a sale or buy stocks, bonds, mutual funds, or other investment vehicles whose the value may fluctuate. You would deposit it in a reputable bank, credit union, government savings bond, or similar low-interest instrument. Because your capital is secure, savings account interest rates are low. Conversely, stocks and bonds carry the expectation of high returns – some higher than others – which is why the capital invested is not as safe as if it were placed in investment accounts. saving.
When you buy an item, regardless of its price, you are spending, you are not saving. If you pay less than you thought you were paying, you don’t save the difference, you spend less. And spending less is not saving! When your friendly merchant tells you an item is 70% off, you don’t save when you purchase that item; you spend 30% of the original price. It’s as simple as that. Is this discounted price a good value proposition? Sometimes we know, other times we don’t. Maybe the actual value is 30% of the listed price. But it doesn’t matter! You have spent 30% of the original price: this is your cost.
It’s getting worse. You think you’re saving on a sale, so you buy on credit, don’t pay your credit card balance in full, and incur high, recurring interest charges. Not only did you not save, but you bought an item with funds you didn’t have, and you are forced to pay interest on a loan.
If you want to save when you spend at a sale, you should set aside the discount from the list price, 70%, in a savings vehicle similar to the ones I described earlier. If you’re not convinced and think you’ll save by buying items on sale, where are those funds you saved from previous sales?
Copyright (c) Michel A. Bell
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