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Surf’s Up At Baskin-Robbins!
Sweeteeet! Baskin Robbins, the world’s largest ice cream specialty store chain, kicks off the summer with a selection of refreshing new frozen treats to celebrate Sony Pictures Animation’s animated action comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins presents seven surf-themed frozen treats to get ice cream lovers ready for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Big Wave Instant Win game.
Baskin-Robbins is creating a frenzy of excitement this summer with its new tube flavors inspired by Surf’s Up, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the unique colors of the flavors, as the black ice cream and blue sherbet turn penguin tongues black and ocean blue from the first lick. Plus, consumers can refresh themselves with one of Baskin-Robbins’ refreshing new Fruit Blast smoothies, a combination of real fruit and fat-free frozen yogurt, available in a variety of new exotic fruit flavors like Berry Pomegranate Banana.
“Baskin-Robbins is returning to its California roots to bring summer fun to our customers,” said Scott Colwell, Baskin-Robbins vice president of marketing. “We’re excited to kick off our mobile tour and help ice cream lovers sweeten their day with our refreshing new treats.”
Surf’s Up Ice Cream Treats
This summer, Baskin-Robbins invites dudes and dudettes to dive into summer with irresistible frozen treats. Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating stores nationwide through August 19, 2007, while supplies last.
oh penguin swirl: A swirl of Mixed Berry black ice cream and Tutti Fruiti white ice cream.
oh Splash Splash(TM): A refreshing blend of blue raspberry sorbet swirled with blueberry ice cream.
oh Fruit Blast Smoothie: Real fruit blended with fat-free frozen yogurt delivers a smooth, satisfying flavor. Available in new Berry Pomegranate Banana, Strawberry-Banana and Mango.
oh fruit burst: Real fruit mixed with ice, releases a bold and intense refreshing flavor. Available in New Berry Pomegranate, New Blue Raspberry, Strawberry-Citrus and Wild Mango.
oh penguin cone: A frosty penguin leaning against a palm tree is a refreshing change from the Baskin-Robbins scoop of ice cream in a sugar cone.
oh Surf’s Up Sundae: Beat the heat with a tropical treat! Very Berry Strawberry, World Class Chocolate and Coconut Ice Creams topped with Pineapple Topping and Crushed Graham Crackers, topped with Whipped Cream, Half a Banana and a Bar of Surf’s Up chocolate.
oh Surf’s Up Ice Cream Cake: A whole cake turned into a beach scene, with Cody and Tank riding the waves. Available in Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunch between two layers of ice cream.
Baskin-Robbins is hitting cities across the country this summer with the Mobile Surf’s Up Tour. The mobile vehicle, decorated with colorful images of Surf’s Up characters Cody, Lani and Chicken Joe, will offer consumers the opportunity to taste Baskin-Robbins ice cream flavors, play Ubisoft’s new Surf’s Up video game and get treats and offers. . The mobile tour will hit the road June 1, 2007 from Los Angeles and New York and will stop in 31 cities including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast Tour will end in Dallas on July 16, 2007 and the West Coast Tour will end in Fresno, California on July 31, 2007.
Catch a wave and win
To create even more excitement this summer, Baskin-Robbins has created the Big Wave Instant Win online game. Competitors can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to view footage from Surf’s Up and see if Cody Maverick is successfully surfing the wave. When Cody hooks ten, the contestant wins! If Cody disappears, consumers receive a coupon offer for Fruit Blast smoothies and can return the next day for a chance to win. Consumers can play every day until July 31, 2007 for a chance to win Baskin-Robbins coupons and many great prizes, including:
Two all-inclusive trips for four in Jamaica
A trip for four to the Hilton Hawaiian Village in Honolulu
Baskin-Robbins regales for a year
Surf’s Up video games, DVDs and more!
In addition to the Big Wave Instant Win game, the website offers even more Surf’s Up-inspired fun, including the Gnarly name generator, a downloadable Surf’s Up wallpaper, screensavers, buddy icons, a mini-version of the Surf’s Up video game from Ubisoft and Suite.
History and innovation of flavors
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many of which are inspired by fashions, people, time events and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by constantly introducing new ice cream flavors to its extensive flavor library. The iconic brand is committed to delighting taste buds of all ages with exciting new and traditional menu options.
About Baskin Robbins
Baskin-Robbins, the world’s largest chain of specialty ice cream shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,600 retail stores worldwide . Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of over 1,000 flavors of ice cream and a wide variety of delicious treats. Based in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For more information, visit http://www.baskinrobbins.com.
About Surf’s Up
Surf’s Up is an animated action comedy that takes you behind the scenes of the fast-paced world of competitive surfing. The film portrays young rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he competes in his first professional competition. Followed by a film crew to document his experiences, Cody leaves his family and home in Shiverpool, Antarctica, to travel to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famed surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and feisty lifeguard Lani Aliikai (Zooey Deschanel), who all recognize Cody’s. passion for surfing, even if it is sometimes a little lost. Cody thinks winning will bring him the admiration and respect he craves, but when he comes face to face with a washed up old surfer (Jeff Bridges), Cody begins to find his own way and discovers that a true winner is not always the one that comes first.
About Columbia Pictures:
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a Tokyo-based subsidiary of Sony Corporation. SPE’s global businesses include motion picture production and distribution; television production and distribution; creation and distribution of digital content; investments in global channels; acquisition and distribution of home entertainment; operation of studio facilities; development of new entertainment products, services and technologies; and the distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment is available on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation:
Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the vast imagination of the creative community, develop characters and stories best realized through digital production, and deliver on-screen entertainment for an audience of all ages. The division’s first film, Open Season, was released in September 2006. Sony Pictures Animation is currently in production on Surf’s Up (due in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (Spring 2009).
(TM) & ©2007 Sony Pictures Animation, Inc. All rights reserved
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